Web development continues to change, and we’re seeing modern technologies rapidly evolving. Simple websites are back, sort of, with one-page website design, but there are complex operations occurring behind the scenes, too.
Data storage and hosting costs have fallen, allowing even small companies or startups to leverage advanced web development.
The technologies that we’re seeing include:
Progressive Web Apps
Progressive Web Apps are increasing in popularity, and these are one of the top trends this year. What these apps do is that they load similar to a normal website, but they focus on the core webpage content first.
The “app” is not an app, but rather, a website that behaves like an app in a user’s browser.
The key is to provide a fast-loading, app-like experience in the user’s browser rather than having the user download an app. Progressive Web Apps combine features that modern web browsers use into a mobile experience to help provide an exceptional user experience even when network connectivity is bad.
Businesses often realize several benefits after having a web app, such as:
- Increased revenue
- Higher conversion rates
- Increased time spent on a page
Heavy Use of Frameworks for Rapid Development
Frameworks eliminate the need to “reinvent the wheel”, and they also allow for secure, rapid development. We’re seeing major advancements in frameworks that we didn’t see in the past. A few of the frameworks that are advancing and allow for advanced web development are:
Companies are also outsourcing ASP.net development to cut back on costs and develop new applications and sites without having an in-house team. We’re also seeing the market share of ASP.net increase. The framework now has around a 15% market share.
AI and Machine Learning
Artificial intelligence (AI) and machine learning are in the midst of changing the Internet as we know it. Large companies, including Facebook and Google, have invested heavily in both of these areas.
The ability for machines to learn human behavior can provide a new layer of web development that adapts to the user’s behavior.
We’re also able to realize real-time web applications and image-related improvements. Sites may be able to use machine learning and AI to adapt to connection speeds and enable or disable features that may slow down the user’s experience on the site.
Chatbots are Rising
Website customer service has, in the past, been monitored and controlled by humans. We’re seeing advanced applications being built to provide chatbots which add a new layer of customer support that we’ve never seen before.
Customer service provides the customer support that companies often can’t provide 24/7.
Advanced chatbots are allowing for deep database integration and parsing of user questions to provide highly accurate answers to consumer questions. Customer support is benefiting from chatbots, and it’s helping business reap higher revenue as a result.
But we’re also seeing a lot of additional technologies that are helping add to advanced web development.
Some of the technologies that are being integrated into advanced web development include:
- Blockchain. Blockchain allows for digital transactions that are faster, more secure and more efficient. BaaS is a service that’s available for Microsoft Azure, which allows for several chain support. Blockchain may not be popular on everyday websites yet, but it’s expected to become a very popular option for financial websites in the future.
- Single Page Applications. Single-page applications (SPA) have a purpose which allows for minimum user interruptions and a major increase in performance. React and Angular are being heavily used in this space to allow web development that is responsive and allows for usage on desktops, tablets, and mobile devices.
Web design in itself is in a transitional stage, with the ability to adapt to the user becoming more of a reality. Bolder typography is being used, and tracking.js may allow for interfaces to adapt to movement in the future.
We’re also seeing Google’s Accelerated Mobile Pages (AMP) simplify mobile device adaptation with a small amount of code allowing for faster site loading, pre-fetching of images and video, and a way to streamline the reading experience. AMP allows for the ability to maintain flexibility while also reducing code complexity.