Marketing

The Internet of Things (IoT) has been such a game changer for enterprises worldwide that it has seen one of the widest adoptions among new-age technologies that we come across today....

Modern businesses need to produce good-quality video content. Video is a must for a successful online advertising campaign. Many companies, even SMBs, struggle with in-house skills for video production. Hiring the right...

Do numbers on Facebook inspire you? Do you think that quantity is any day better than quality? If yes, you need to rethink your promotional strategy on Facebook again. The opportunities...

Have you ever heard of stories of people whose data was compromised despite claiming to use strong passwords? Maybe you’ve heard of people that have been conned through online chats? You...

Salesforce Marketing Cloud (SFMC) is a Salesforce platform focused on customer engagement through marketing innovation. This SaaS platform has four 'base versions,' where each comes with a different level of functionality...

Running social media contests is definitely a big opportunity. It can help you amplify your brand message while highlighting the new products and services in the competitive market. Experts reveal that...

Business owners around the world are always interested to find some trusted ways to build brand impression online. One of the most trusted solutions is leading contest marketing campaigns online. As...

Live Chats and chatbots are gaining in popularity. And there's a good reason for that: modern businesses continue to look for innovative ways to improve the customer experience while they search...

The (New) B2B Buyer – Who they are and what they expect? The bedrock of any successful sales strategy is to know who your buyer is, how they make their purchase decisions...

Technology these days has a higher impact on everything we do. In the selling process, it enhances accessibility, accountability, scalability, and connectivity. Interaction is one of the key aspects of business...