Marketing

Maintaining a good reputation as a leader is a key ingredient when it comes to running a successful and thriving online business. Nowadays, all online businesses mainly rely on building a great reputation for their...

Inbound marketing is marketing designed to help customers find you rather than the other way round. Learn more about inbound marketing strategy here. The digital marketing industry is projected to reach a...

Nowadays, marketing comes in all shapes and forms. For a company to stay ahead of the competition, they need to rely on both offline and online methods of promoting their business....

Salesforce Marketing Cloud (SFMC) is a Salesforce platform focused on customer engagement through marketing innovation. This SaaS platform has four 'base versions,' where each comes with a different level of functionality...

As our society keeps leaning in the digital direction, the digital marketing arena only grows its sway over the business arena. Still, that this influence always manifests in the same manner...

The value of your brand in the market determines the success of your business. Customers will flock to what you have to offer, only if they can remember your brand well....

Studies show that 80% of a company’s future profits come from 20% of its current customers. The probability of selling to an existing customer is 60-70%. While the probability of selling to...

Do you know Sydney has the tallest steel arch bridge in the world? It is Sydney Harbor Bridge. According to recent data, around 4.1 million international tourists visit Sydney every year....

Having a business idea is one thing, while the real work comes in implementing your vision and making it work. While they are many success stories of successful business start-ups, there...

Do numbers on Facebook inspire you? Do you think that quantity is any day better than quality? If yes, you need to rethink your promotional strategy on Facebook again. The opportunities...