Studies show that 80% of a company’s future profits come from 20% of its current customers.
The probability of selling to an existing customer is 60-70%. While the probability of selling to a new prospect is 5-20%.
It costs 5x more to acquire a new customer than what it does to keep an old one.
No wonder, nearly 35% of companies agree that retaining customers is one of their top priorities.
But is customer retention that easy?
Well, it isn’t the toughest of the bets. You just need to keep adapting to nascent technologies and marketing techniques which can help your business keep its customers.
Push notifications marketing is one such technique.
Totally new. Totally spot on. Perfect for pulling visitors to your website even when they may be browsing your competitor’s products. The only point where the ball may drop is implementation.
And that, we will solve in the sections below.
Here’s how using push notifications on your website can help increase customer retention for your eLearning company.
Common Ways to Retain Customers
To get a basic idea of how customer retention works, have a look at the most common strategies that businesses use to retain customers.
1. Communicate and Encourage Engagement
As close as you can get to your customers, the better it’ll be for your brand.
While you may have a large customer base, the normal human behavior will cause them to like the brand that interacts and engages with them, more than the one that’s aloof. Which is why it’s important to interact and keep them engaged so they don’t find an alternative.
This can simply be done by alerting your customers of promotions, rewards programs, product updates and content pieces you think may be interesting and relevant for them.
You can also consider holding contests. They are known to boost engagement.
2. Get Personal
Addressing your customers by their first name. Tailoring your content as to what they are interested in. Talking about stuff that they want to talk about.
All of these are the basic ideas of getting personal with your customers or prospects.
And why is it important?
A lot of customers seek as much value on your services’ quality — friendliness, familiarity, and comfort — as they seek the quality of your product.
So, what can you do about it?
Start today. If it isn’t already, focus on making your business as friendly as it can be in its dealings.
For example, you can customize your offers around your actual customers’ behaviors. This can be done by acquiring behavior data from analytics. This can work way better than the predictions based on general demographics, or assumptions.
3. Take Responsibility
As you may or may not be able to keep all of your customers satisfied and happy, you should be prepared for the worst cases. Times when your customers may come up to you with complaints.
In cases like these, the best you can do is take responsibility for everything that your company can cover without having to bear unnecessary losses.
This will really comfort your customers and hence they’ll feel more valued by your brand.
What else do you think could be the secret behind the art of retaining customers?
It’s mostly about keeping them happy.
How to Use Push Notifications for Retaining your eLearning Business’ Customers?
While the common retaining strategies are always useful, here’s something for the “new kid on the block”; Push Notifications.
Look at the ways you can use browser push notifications to retain your eLearning customers.
1. Ask Your Customers If They Need Help
Just as most businesses do this through email, as an eLearning business you could do this by using push notifications. It’d be great if you asked your customers how the product is working for them. Or if they are finding it easy or tough to get the hang of it.
For example, if you are an LMS vendor who recently sold a copy to a corporate firm, it’d be good to send notifications to the buyer asking if they are facing any issues with the LMS.
Things like these will show your customers that you care about them and that you are there to offer help when they need it.
2. Broadcast Important Updates
A browser notification system comes for your business as a new marketing channel to reach your prospects and customers.
To make the most out of it, you’ll have to actively grab opportunities where you can use these notifications and this starts with broadcasting to your subscribers all the important updates on your website.
So, whether you want to announce a new product, or share a useful piece of content that you just created, you should notify your subscribers about all these updates.
This will make your customers aware that your brand is active and sincere for its content and customers.
It’ll be good for your brand’s reputation and hence help reduce customer opt-out and bounce rates.
3. Send Notifications for Flash Sales
Who doesn’t love flash sales?
A place where you get the stuff that you want to buy at the best prices.
This can turn out to be a good way of attracting more visitors to your target page. Plus, arranging flash sales and notifying your customers and subscribers will imply that your brand is generous in its dealings with customers.
This can definitely help you keep your customers close by increasing sales at the same time.
4. Promote Your Content and Get More Leads
Quality content may not always refer to quality products and/or services, it sure adds credibility to your brand name.
And when you create content useful for your eLearning business’ prospects and share it with them, they become aware of the knowledge and authority that you have in the industry, which will make user retention easier for your eLearning business.
Tip: As while running elearning PPC campaigns, your precious dollars will be at stake, it’ll be better if you move ahead with your campaigns with a proper marketing strategy.
eLearning products and services find applications in a number of places throughout a variety of industries. Whether it is for a business process training program or for providing compliance training to new employees, eLearning services and products can make life easy in all cases.
This post targeted such eLearning products and services vendors who want to take their marketing game to another level using push notification marketing.
Hopefully, this was helpful.