Inbound marketing is marketing designed to help customers find you rather than the other way round. Learn more about inbound marketing strategy here.
The digital marketing industry is projected to reach a revised size of US$1.5 Trillion by 2030.
For most businesses nowadays, especially newer entrants to the market, the internet is the place to find new business. When it comes to finding new customers or clients online, inbound marketing is king. A good inbound marketing strategy will grow your brand in all directions, drawing in new business from many different angles.
Read on as we share the nine most important things to keep in mind when mapping out your inbound marketing strategy.
Decide What You Want To Achieve
The first step with any strategy is mapping out your goals. Do you want to completely revamp your image, or just reinforce the one you have? Are you pursuing business growth alone, or are you trying to branch into different demographics? Questions like these will inform your strategy. Consider them carefully before embarking on any particular course of action.
Create High-Quality Content
Nothing ruins a marketing strategy more efficiently than the creation of an impression that you’re just trying to sell something. That is, of course, what you’re doing. However, unless you frame your selling strategy with engaging content, you won’t succeed. Focus on putting out content that people will actually be interested in reading, looking at, or listening to. After that, consider the best way to manipulate that attention in such a way that it results in sales.
If you operate in the other direction, trying to dress up a sales pitch by putting flimsy content around it, potential customers are far less likely to click on your site.
Cultivate a Good Social Media Presence
When it comes to inbound marketing, social media is one of the most important tools at your disposal. This is especially true if your target market is a younger one. Statistics show that those between the ages of 16-24 spend a median of three hours on social media every day. This makes platforms like Instagram, Facebook, and Twitter indispensable to the inbound marketer.
However, the truth is that the majority of social media ads are ignored. In order to make your ads the exception to this rule, you’ll have to stand out in a way that invites clicks. This might be achieved through inventive headlines, eye-catching colors, or offers. The approach you take will have to depend on what you’re selling and your brand image.
This has more to do with brand management than inbound marketing specifically. When you’re creating a name for yourself, you have to make sure that that name means the same thing to everyone, everywhere.
You want potential customers to see your name or logo and immediately conjure a certain image in their minds. Over time, this kind of association will drive sales.
Therefore, decide on your image and stick to it. If you want to be goofy and irreverent, go right ahead, but make sure that that’s the message that prevails in every single piece of content you put out there.
The search engine has become more and more important when it comes to inbound marketing. In order to drive people to your site, you’ll have to do all you can to optimize your performance on search engines.
There are a number of things to keep in mind here. One of the most significant is keywords. Pick your primary and secondary keywords carefully and use them well, especially in introductions, conclusions, and headings.
Also, use plenty of internal and external links. These give authority to your posts and help to create a circular flow between posts on your site.
The first leg of any marketing strategy is attention. Unless you get people to stop and look, nothing else you put into your strategy will make a difference.
There are different ways to get attention. When it comes to visual advertising, colors are always important. If it’s something text-based, like a blog or social media post, the intro is everything. The modern consumer has an extremely short attention span, which means that you only have an instant to reel them in.
Combine Inbound & Outbound
An inbound marketing strategy is more effective than an outbound strategy in most cases. However, that doesn’t mean that you can’t use both.
Outbound marketing includes tactics like seminars and cold calling. When used properly, these techniques can attract clients and drive sales.
They are especially effective if you combine them with a solid brand that you cultivate through inbound marketing.
Social media influence is less than a decade old. However, it’s a thriving industry and has made thousands of tech-savvy people a lot of money.
Depending on your brand and products, social media influencers could help to grow your business. A well-placed endorsement from a respected influencer carries a lot more weight with some people than a traditional ad ever could.
Enlist the Help of a Professional Marketing Service
Inbound marketing, like anything else, works better when it’s done by a professional. While many firms have succeeded in implementing their own marketing strategies, there are huge benefits to handing the job over to a specialist.
Direction.com have had a huge amount of success when it comes to digital marketing strategies. When it comes to growing your business, you won’t find a firm better positioned to do the job for you.
An Inbound Marketing Strategy That Will Take Your Business to the Next Level
The COVID-19 pandemic has made the world of business more challenging for everyone. However, it has made the online space more important than ever, which means that a good inbound marketing strategy could be just what you need to sustain growth going forward.
Did you find this article informative? If so, be sure to check out some of our others. We regularly post content on tech, health, gardening, and much more.