Making the Most of Holidays in Your Marketing: What the Online Casino Industry Can Teach Us

In 2021, businesses are increasingly moving online. Now, more than ever before, consumers are embracing the benefits of e-commerce, with internet sales accounting for 21 percent of all purchases. It’s a phenomenal statistic and one successful companies must be aware of. If you’re not marketing and selling online, you’re missing out on valuable opportunities, and … Read more

Inbound Marketing Strategy: 9 Effective Inbound Marketing Tips

Inbound marketing is marketing designed to help customers find you rather than the other way round. Learn more about inbound marketing strategy here. The digital marketing industry is projected to reach a revised size of US$1.5 Trillion by 2030. For most businesses nowadays, especially newer entrants to the market, the internet is the place to … Read more

Here’s Why Price Scraping Is on the Rise

The quest for real-time data is a struggle for many digital businesses. This data determines the success of both current and future business decisions. A significant component of this highly sought, real-time data is pricing information.  This is because it is a critical factor in business strategy and one way to win customers. As a … Read more