Designing and implementing a search engine optimization (SEO) campaign is an expensive undertaking for a local business. Many of the SEO strategies available online are not viable for your small local business. Your target audience falls under a specific geographical area, and as such, your marketing campaigns should target this community. Local SEO is thus … Read more
When it comes to search engine optimization (SEO), one of the most important concepts in choosing the right search keywords to optimize. It might sound like a small thing, but keywords form the backbone of the SEO plan. If the chosen keywords aren’t great, everything else in SEO breaks and is rendered pointless. For SEO … Read more
When it comes to marketing your business or product you want to stand out. Here are a few benefits of infographics for marketing. We won’t sugarcoat it: the competition for attention online is an all-out war. You’re competing with countless other brands both in your industry and in other industries for users’ limited attention spans. … Read more
SEO, SEM, ASO, and SMO are the vital pillars of digital marketing. Surely, you have heard more about some than others, but they are all important for any brand. Are you planning your online marketing strategy? The best option will be to address these four pillars to establish your long-term internet strategy. GET STARTED! What … Read more
Explainer videos are excellent resources with which to engage potential customers and introduce your business. These videos are typically on a website homepage or landing page hence it is very important to get them right. They have the potential to make or mar your business. Reports say 73% of consumers consult video content before purchasing. … Read more
You have used Instagram photos to improve brand awareness. You have succeeded in it too. Then, you are wondering how to leverage Instagram videos to take your brand to the next level. Worry not. We have the answers for you. Use videos that your followers would love to see. For instance, if you are selling … Read more
Every beginner or professional in digital marketing knows the term SEO. SEO is Search Engine Optimization which is a vital digital marketing tool. Even if you know the basics of SEO in Digital Marketing, you might not be aware of the powers of SEO in the intricate detail of SEO. SEO has importance in itself … Read more