How to Optimize Your Google My Business Listing for SEO

How to Optimize Your Google My Business Listing for SEO

Designing and implementing a search engine optimization (SEO) campaign is an expensive undertaking for a local business. Many of the SEO strategies available online are not viable for your small local business. Your target audience falls under a specific geographical area, and as such, your marketing campaigns should target this community. Local SEO is thus … Read more

7 Characteristics of Explainer Videos and 5 Tools to Create One

7 Characteristics of Good Explainer Videos and 5 Tools to Create One

Explainer videos are excellent resources with which to engage potential customers and introduce your business. These videos are typically on a website homepage or landing page hence it is very important to get them right. They have the potential to make or mar your business. Reports say 73% of consumers consult video content before purchasing. … Read more