When it comes to marketing your business or product you want to stand out. Here are a few benefits of infographics for marketing.
We won’t sugarcoat it: the competition for attention online is an all-out war. You’re competing with countless other brands both in your industry and in other industries for users’ limited attention spans.
If you want to up your game, it’s time to get creative with infographics. They might take time to create, but the benefits of infographics are well worth the time and effort.
Benefits of Infographic marketing
Cut Through the Clutter
Whether you’re creating content for social media or for your own site, your goal is to stop those scrolling thumbs and make readers take notice. That’s hard to accomplish with text alone or with run-of-the-mill stock photography.
Infographics, on the other hand, are eye-catching enough to stop those scrolling thumbs. In fact, infographics improve web traffic by an average of 12% off the bat.
If you want people to take in your content, you don’t just need to catch their attention. You need to keep that attention long enough for them to absorb the content.
This is another advantage of infographics. With written text, it’s easy for a reader to lose interest halfway through and miss the point you’re trying to make.
Infographics, on the other hand, give a lot of information in a short amount of time, so readers get more of your message.
Combine Branding with Content
On the surface, you create digital content because you want to attract readers. The end goal for attracting them is to improve your brand awareness, though.
Infographics provide an advantage that written content doesn’t. Because they’re visual, they let you add visual branding to your content.
Always include your logo in your infographics, for example. Use your brand’s colors and fonts as well to craft a brand-specific image.
With the right software, you don’t have to be a designer to make this happen, either. Programs like Adobe Spark make it easy to discover how to make an infographic.
When you post any content online, your goal is to get as many eyes on it as possible. One of the best ways to do that is to pass on the work to your followers by getting them to share your content too.
For content to be shareable it needs to be relevant, eye-catching, and informative. Infographics are likely to fit the bill.
In fact, visual content is far more likely to be shared across various social media platforms. It gets 1.5 times as many shares on Facebook and 2.3 times as many shares on Twitter.
Harnessing the Benefits of Infographics
Winning the digital battle by grabbing readers’ attention is an ongoing project that requires strategic planning. You have to know the right types of content, and that includes infographics. You can put the benefits of infographics to work for your brand in less time than you think.
If you want more tips about how to make your business stand out, check out more articles on our blog.