The Statistical Journey from Desktop to Mobile
By the year 2014, the massive shift of mobile-friendly websites and online browsing trend through smartphones witnessed the highest rise. As of 2018, Google now processes over 40,000 search queries every second of the day on average, which translates into more 3.5 billion searches on Google each given day and sums up to 1.2 trillion searches every year across the globe.
Owing to the core reason that both apps and mobile websites are accessed on handheld devices such as smartphones from different operating systems e.g. iPhone, Android and Blackberry, and tablets. The business app is able to pull up the content and data from the Internet, in the same way as a website; at times, business apps are also capable of downloading and saving the content so that it can be accessed without the availability of an Internet connection.
Speaking of apps, by the year 2018, Android users had the option to choose from 2.1 million apps on Google Play which is an official app store for all the Android operating systems. Whereas, Apple’s App Store was after Google Play and secured the runner-up position by being the second-largest app store with around 2 million apps available. The average person keeps around 60-90 apps installed on their smartphone, out of which some are pre-installed when you get a new phone. We use around 30 apps out of all downloaded each month out of which we tap on 8-9 apps per day.
According to a study conducted at The Manifest, 40 percent of all the smartphone users surveyed, confessed that they frequently use social media apps. While 39 percent of the surveyed smartphone user, during the research, marked social media apps as their most repeatedly used apps, after that come communication apps and gaming apps at 10 percent usage for each.
Why your business needs an App?
As Bill gates once quoted back in the 90s, “If your business is not on the internet, then your business will be out of business.” By the time this popular saying reached us, all the existing and new businesses were on the internet in the form of an official website. With the emergence of Social Media and commendable telecommunications e.g. Mediacom offers, people knew that having a Facebook or Instagram page is essential for having any business; be it the one with multiple franchises across the globe or just an online business – digital exposure was demanded by the audience and ultimately paid back to the business owners.
From desktop websites to mobile user-friendly sites, apps took over the digital market as soon as the smartphones and tablets replaced the need for accessing laptops and desktop computers.
Building Customer Relationship
As a study shared by Qualtrics and Accel, millennials check their phones around 150 times a day. Therefore, getting into anyone’s phone as an official app and staying there is an indicator of building a good customer relationship. Nevertheless, how interactive and responsive your apps’ strategy is, decides the future of it in the phone. This is the best opportunity to get business by engaging the user in the smartest way. From the marketing point of view too, touching customer base becomes way too easy if your business has an app.
As of January 2018, Netcraft revealed the fact through a Web Server Survey that there are more than 1.8 billion websites online. Nevertheless, it should not come as a surprise that most of the websites do not even have a single visitor. Yes, not everyone knows how to bring their website in the results of the first page and nobody has time to check the results till the sixth page. SEO is an art, not many are familiar with, and hence, most of the websites are not in the search results.
Having an app on the phone obviously sets your business name apart from millions of business that are available only on the web and gives it brand recognition. Provided, the app is useful and reaches out to the user in the most meaningful way.
Creating and Maintaining Customer Database
As soon as the app reaches out the person who is going to download it, it will most definitely require them to sign up; this is when they will give out their information. With every person signing up, your business app will help you generate, create and maintain a complete database of all the potential customers. Utilizing the app, your business can reach out to all the people who have downloaded or even after deleting the app for whatever reason.
First, if anyone is downloading the app after paying something or if it is for free, your business can generate revenue by marketing and remarketing the lead. Besides this, you can get ads on for your business apps or monetize your app, and obviously, if you sell something you can always reach out to your potential client by sending them a discount or sale notification.
In addition to all the above-mentioned benefits, on the backend of your business app, you can manage your project at one place when you have all the generated leads, marketing, information, updates, discounts and sales, client information, business revenue, and anything that you have allowed or integrated. Your app can bring most of the things in one place and making management convenient for your future use.
Making a Mobile Application for your business is now the easiest way to be accessible where your client can directly interact with the company anytime and anywhere. Having an app comes with great advantages which can help you understand the potential clients and existing customers and ultimately expand your business.
One more reason your business should have your own mobile app is to build and market your brand name big and recognizable on the market. Either they are mobile phone users, or have tablets or any other smart mobile devices – they get all the information they require which is why mobile apps are so much significant for making a mark in today’s business world. Regardless of the nature of your business, a mobile app can support you in getting and retaining customers.
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