Owning a franchise business is a great opportunity for people who are new to the business world. You get to benefit from the success of your parent company while having the opportunity to earn money and take on new and exciting opportunities. However, it is important to remember that your franchise business will not magically start growing and earning more revenue. You will need to put in a lot of work to make your franchise investment worthwhile. If you are looking to take advantage of franchise opportunities in Phoenix, AZ, then you may have come across many successful commercial cleaning franchises. Here are 6 awesome ideas to help you grow your commercial cleaning franchise business.
1. Invest Heavily in Advertising
Advertising remains the best way to make the local public aware of your new commercial cleaning franchise business. We recommend having a nice mix of traditional and digital advertisements to make sure you are hitting your target audiences in multiple places. Until people know what you are selling or the kind of cleaning services you offer, your franchise will never take off. Creating and implementing a rigorous advertising campaign will give your business its best shot at achieving success.
2. Take Advantage of Social Media
In today’s world, many people find new businesses through social media. It is essential that you make a company page on all the relevant social media platforms. You can post details about your franchise, share pictures, give customers the chance to review your services and take advantage of hashtags to improve your online presence. The stronger your social media pages become, the more your franchise will grow and attract a bigger audience.
3. Face-to-Face Communication Is Still Key
As a commercial cleaning franchise owner, you and your employees will deal with customers in person on a regular basis. You must develop a feeling of trust and camaraderie to earn the support of your customers and receive those lucrative contracts. The best way to earn this trust and support is by selling your services in person. Speaking to people one-on-one will increase their trust in your employees and certify that your franchise is the real deal.
4. Send Out Emails
Automated emails are not a new phenomenon anymore. Many businesses use this tactic regularly nowadays. Emails are a good way of engaging new customers and reminding old ones of your services. They are also a good time and money-saving strategy, making it a viable and attractive option for new business owners.
5. Offer Promotions
Promotions are a great way to get people who are hesitant to try out your services. If your cleaning crews are competent, then all you need is to get your foot in the door. Offering discounts, free stuff or other useful promotions will help you accomplish this goal.
6. Research the Needs of Your Customers
Depending on your location, the cleaning needs of residential and commercial business owners may vary significantly. It is important to research the needs of your customers so you can offer them targeted services they actually want and need. This will reduce your chances of failure and help you better understand your target customer.
Running a successful cleaning franchise is a lot of hard work. However, if you implement the ideas mentioned above, then you can expect to see increased growth and brand awareness for your business.