As the world progresses into a more technology-centric, online domain, the importance of a good website is absolute and paramount. You may already have this, or you may be in the design and planning stage – all good places to be! Before you finalize and create though, consider how Adwords and Google will affect your site and business’ success. Hiring a Google AdWords consultant may just be the ultimate step in launching your business to the next level.
If you’re not getting the leads you want from Google search, and your target demographic just doesn’t seem to be finding you, you may need to accept that you need help. With billions of searches being run daily, the demand for AdWords campaign management is huge, but luckily, so is the supply. There is no shortage of qualified services out there, all you have to do is look.
Start with the basics
Were you planning on running Adwords yourself, or have you already considered seeking help from a professional? Outsourcing is usually the best bet because even though we may have expertise in marketing or a killer sales department, it doesn’t mean we have the knowledge and experience necessary to tackle Google. Adwords can be confusing and getting it wrong can be costlier than you imagine. If your website is reaching people, but not the right ones, you pay for the clicks and get nothing in return. Making the decision to hire an expert seems expensive and tiresome, but will save you both time and money long-term, not to mention propel your business to new heights.
Find your perfect consultant
If you’re feeling overwhelmed, don’t. It’s not as difficult as it seems. You are spoiled for choice, so now you just have to find the right person or firm to suit your needs. Set aside a little time to research a few agencies, then narrow it down to a shortlist of three of four. You’ll want to look out for trading history, reviews, existing clients, testimonials, and above all, make sure they are official Google AdWords partners. The biggest advantage to this is that they will easily navigate the Google algorithm and optimize your website for it, as well as update it to reflect the newest and continuous changes that take place.
You’re looking for technical proficiency, as well as a good working relationship. This is most likely going to be a long-term arrangement since campaigns are not to be left unsupervised after being spawned (much like children), they will need care and continuous adjustments to keep up with the ever-changing online sphere. A small adjustment to ad copy or keywords, responding to relevant world events, seasons, and happenings can make all the difference, and a good Google AdWords consultant will be able to tweak and improve on a campaign as you go along, so make sure it’s someone you want to continually work with.
Think about budget
If your budget is limited, you may consider spending all of it on ads. After all, they are what bring in clients, right? The logic is reasonable but flawed. Ask yourself if you’d rather have a medium number of fantastic leads or a large amount of average leads. In this case, quantity is certainly less important than quality, and generating quality leads that can convert from click to action is what you’re after. Spending that little bit extra for a consultant and guaranteeing those quality leads could be the deciding factor in whether your business soars.
After doing your due diligence and comparing rates, reviews, etc., it’s time to make a choice. Listen to reason and fact, but remember, nothing beats gut instinct. If you get a really good feeling, follow it. Start off with a short-term contract of a couple of months to ensure you still have the time to change your mind (better safe than sorry) and see what kind of results you get. Establish a routine and relationship and see what kind of expectations are met and handled in what way.
Having made this decision, and moving forward, rest assured in the knowledge that you’ve made a great step forward in your business already, and this investment will pay you back tenfold.