There are some technologies that fail to make an impact, and others entirely revolutionise the way we work and succeed in our professional and personal lives. Printing technology falls within the latter category, with individuals of all generations benefiting significantly from the miracle that is printing technology. Printing technology has come a long way since 1452. Johannes Gutenberg is the inventor of the printing machine and the first print was Bible.
While holding a prominent role for many decades, it’s important to remember that printing technology is not static, but rather has experienced modern advancements that you may need reminding of.
Corporate and creative duality
It’s rare to see one technology appealing to such inherently different sectors. The corporate world thrives with the right printing technology in place, able to support presentations and inform change through the tangible outcomes that only printed resources can achieve. Cast your mind to those impactful meetings where clear content and stunning imagery have swayed your standpoint. It’s also a must-have for those operating in the creative sectors, with canon cartridges responsible for the beautiful inkjet prints that depict photography and other visual art projects and productions. There is not one single technology that aids these diverse realms quite like printing technology, with these modern technologies found in high-rise commercial buildings and progressive studio spaces.
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It’s one thing to have fine technology that performs perfectly in isolation. It’s quite another thing to have fine technology that integrates with all other touchpoints, allowing for a seamless user experience. System integration and connectivity was a foreign concept in years passed, but now it is becoming the new standard, with printing technology leading the pack in these efficient advancements. Modern printing technology allows for remote printing, and even mobile connectivity. One can also grant different accesses to certain individuals, so that those with colour access can print in colour, for example, saving spend and controlling resources.
Technology and sustainability seldom have an opportunity to exist in the same discussion, but leading print manufacturers have worked hard to defy this industry norm. Offices are starting to recycle printing cartridges that can be reused for future technologies, with precious materials and metals able to live again and reduce the need to use virgin resources. On a grander scale still, there are some roads in Australia that have been paved using expired printer cartridges, setting an example for what can be achieved with the right vision and government support.
Printing plays an important role in advertising. Many people still read advertisements in newspapers and magazines. Yes, of course, printing advertisement is credible and long-lasting. Short tv advertisement is only for seconds. But printing advertisements will last a long. Many companies making a brochure and advertise in newspapers. People cut that brochure and keep it with them for months. This is the speciality of print.
The possibilities are simply dizzying. A business’s carbon footprint is no longer a footnote on a website or a PR angle, it is now the yardstick in which customers use to choose their services and good suppliers from many others. Supporting these printer technology sustainable initiatives allows you to drive the change that is required of the modern era, and will give you something to contribute if you are not yet working towards a sustainable future.
Printing is the past, present and future of professional and personal success, and a movement you should want to be a part of. Few technologies can appeal to such a wide net of industries, with print manufacturers continuing to enhance their capabilities so that these industries can continue to excel respectively. Keeping in step with modern workflow norms has been invaluable to the development of these printing units, with professionals no longer needing to be in the same office (or even country) as the printer in question, integrating through total connectivity.
She is a content writer & editor for more than 12 years. She usually writes about technology news, country news, arts & science, travel & automobiles. She used to test the product and write reviews for popular magazines.